Frequently Asked Questions - Link Building
1. Why is link building important?
Search Engines try to find a relation between the words that are used to link to your site and the content of your website. If many websites link to your website with the word "property" then Search Engines' algorithm will come to the conclusion that your website should be listed in the search results for the keyword "property".
2. What are link bombs?
The keywords in the links to a website have been so important for Search Engines that people managed to get websites to the top of search results pages for very obscure keywords. For example, some people started a scheme in which they asked their friends to link to the official website of George W. Bush with the keyword "miserable failure".
The result was that George W. Bush's website was #1 on Google for that keyword. In the meantime, the Search Engines have learned to deal with these so-called Google bombs and it's not as easy to manipulate the results with the links as it has been.
3. What should I do if my website has no links?
When you try to get links from other websites, you should make sure that they help you to increase your rankings for your keywords. That means that you must make sure that the links to your website contain your keywords.
At the same time, you must make sure that the links to your site don't look like a Google bomb. You need links to your website that use keywords that are related to your site. If many websites link to you with a special keyword, that will increase your chances to be listed for that keyword. However, the keyword should be varied.
For example, if you want to be listed for "property", the other websites should link to your site with link texts such as "property", "property investment", "buy property", "properties in the USA", etc.
In addition, the web page to which the links point should also contain content about properties. If the linked page contains the same keywords as the link texts then it is less likely that the links are part of a Google bomb.
4. How can I find sites that will display my links?
The easiest way is to use a link building service as we provide at RoboAds.net. We have thousands of sites already registered to display your links (ads) on their sites.
The second way is to contact other sites related to your website, and ask them to publish your links on their site. Please remember not to exchange links (adding their link on your site), because that does not work. You need one way links to your site. View our article: Why Link Exchange does not work for more information.
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